Cleaning up the streets
With the launch of the pure electric XC40 Recharge, Volvo wanted to go hard on showing their commitment to cutting down emissions. So we created ads that did the same, printing them on a material that physically absorbed emissions from the air. It was pretty cool.
These were located in difference cities around the UK, including London, Birmingham and Manchester.
Making it ‘POP’
They also wanted to show off how sexy the XC40 was with it’s sleek design. So we created a 3D asset to truly flaunt it to Londoners.